SEO Training 10: Introduction to On Page Optimization

Search Algorithm most important part is the title and description what makes them important:

Title - contains the keywords related to page topics

Description -  contains keywords that describes what pages are about

Even though the Title and Description does not contain keywords they will still appears on the SERP as long as the website is crawled but  it can't help you to get better rankings. 

SEO is composed of two ways:

ON Page Optimization - more on website/page optimization

OFF Page Optimization - Link building

Both of them can stand without each other but if they want to get better rankings they should stick together.

ON Page Optimization is composed of three parts:

1 Content

2 HTML

3 Site Architecture

Content Building

There should be a balance between the target market needs and to write content that will suite those needs for you to sell your product/service/idea at the same time, you should also write in a way that search engines can easily track/index you so that you can rank up the results. In other words both of them should mix together to maximize the target market.

In Optimizing the Content 

1 - quality of content

2 - related keywords

3 - target keywords

4 - engagement

5 - fresh content

6 - title

7 - description

8 - headers

9 - header outline or structure

10 - crawl-ability

11 - duplicated content

12 - page load speed

13 - url structure

14 - responsive design (mobile friendly)

Quality of Content

This is how a content is being measured on it's relevance, usability, down to use of words, tone.

In conclusion this was our introduction to search engine optimization, the first part was all about  the On Page optimization.

photo by:
blog.sageworld.com

SEO Training 5: Marketing Plan and Strategic Marketing Plan for SocialSEO

My Daily Dose of SEO Training starts this Monday, I'm on a solo-flight since Corn is off today, for today I was a little bit busy (yeah every Monday is my busy day here in the office). To start the topic and part of our Daily Routine with Joy is that we always have this Q/A portion so we can derive with the answer. That is why I decided that in this page I'll make it also a Q/A portion so you can further understand what I mean.

Question 1: Are you guys using Marketing Plan?

When this question was raised part of me, were shocked, simply I am not sure if I am going to nailed or screwed my answer with this one and of course I am not sure if it's okay to disclose certain information. So to make it short he ended up asking me what is my task.

Question 2: What are your Marketing Plans for your Company?

In this case, my answer where into changing our Old Marketing Plans to a new  one (I mean changing the old school style), since I am involved with the SEO & Social media community in our company.

Then Joy has this follow-up answer that Marketing Plan is nothing but a few dreams

Question 3: Why did I (Joy) think that it's just pure dreams of a marketer/company?

Answer: Because the marketing plan is promising yet, Google algorithm changes  including Matt Cutts their defender to burn all those AB Testing that we are planning

Another follow-up answer from Joy:

Marketing plan is a promising plan for your campaigns. you don't know if it will work to get your end goal objectives.

so basically Marketing Plan is:

1 - you do your marketing plan
2 - you analyze what everything that you have done for the rest of the month
3 - you tweak your marketing plan as part of your strategic marketing plan.

Difference between Marketing Plan and  Strategic Marketing Plan

Marketing Plan - is your first plan, on how you are going to market your product/services 

Strategic Plan - your 2nd plan, this comes with the outcome of your marketing plan, if your marketing plans hit the goal or not then you have to derive in improving the areas that need attention and also improve the areas that helping your product/service

Before the training ended he asked me to look/search for ways to increase website, so I've tried to do my research and find the trending ways to increase website traffic, and deriving with an answer like this:

1 Content marketing
2 Evergreen Content
3 Guest Blogging
4 utilize Social Media
5 Participate on Forums

photo by: fireflynewmedia.com

SEO Training 2: AB Testing

It was my second day SEO Training for today and it's a one-on-one training with Sir Joy by the way missing you Corn meet-up on Wednesday (hahahaha)

Anyway to start-up with our daily dose of SEO, Joy asked me when I did started using Blogger.com, as far as my memory concern I was using blogger since 2009 (I was frustrated writer back then) so the conversation is purely about how things just started and how it went blue then red.

Round 1:

Joy Question to me: Why do you think the company is spending money for SEO training? and not Social Media Training? though i know, you've had social media training before this SEO

Answer: 

I believed this can also help their business and for me as well as a job marketer. When google releases Penguin & Panda (company) also need to find what are the changes that can make or help them. SEO is not into off page rather also on-page as well. All in all (company) needs to divert with the changes that is happening on the Google community.

He also included on my answer Hummingbird Bird.

After ending that conversation we proceed next chapter is AB Testing, to start AB testing first let us define AB Testing:

AB Testing is a two different strategy that you are to compare or measure those two and analyze which of the two is more effective and can lead you to your main GOAL. To do this we must first set up our clear GOAL, for us to find what’s the end point of our efforts and what are we trying to reach and how are we going to measure it.

Round 2 : Setting up a Goal

Goal: desired result from something that you are doing
Websites 3 Goals: Traffic, Ranking and Conversion (Return of Investment)

To start with AB testing we must need to define our goal.

Round 3: Setting up AB Testing  RINSE - RECYCLE - REPEAT

Put the strategy on A side and create new strategy on B side then analyze the result of both side, then apply then apply the strategy of the better side.

if B is better than A, then you apply the strategy on the current month (C-side), then create a new strategy based from A-side strategy then compare it again with C-side. C-side becomes A-side and the former A-side becomes B-side.

Round 4: Converting Traffic to Money

• This is the time when your traffic responded to what you want them to do (or the conversion that you are aiming).

• Another one is that Advertisement on your website, if someone visited your website and clicks on those ads, then your lucky because you've got them.

Basically setting-up AB testing would always requires you to start from the scratch since Google Algorithm always changes, it's a big NO to do those strategies that isn't working for your company and a waste of time if you focus on the same strategy that don't work.


photo by:
onlineprofitspath.org
covenanthousebc.org

SEO Training 1: The Basic

My first SEO class started today December 6, 2013 with Sir Joy de Guzman, first we have this Introduction the usual questions like what we are doing in the company or the task I mean. And this brought us to get the session started.

Here are the things that we tackled:

1. Deep Searching

- is the ability on how you will find what you really looking for (literally digging a deep search for relative topics)

*This topic was open-up so Sir Joy would know where to start his topic, and for us to find out our way as a job marketer.

2. Getting rid of the MYTH about SEO

- this one are not the usual and old school definition that we always find in Google or any definition dictionary about SEO is a strategy that is used to improved the visibility of the website or the webpage on SERP.

WHY?
Social Networks:
- can also make website visible in search engine results pages
- can provide web traffic more than a search engine can do
- PPC can also provide you 100% traffic based on your budget

Pay per Click:

PPC (Pay-per-Click) is a paid temporary search engine service. while SEO is a free fluctuating but mostly permanent search engine service.You pay for every click based on the bidding of the marketer, for you to be relevant, you need to bid.

SEO is not a strategy anymore, it is a way to get traffic from people who searches for relevant searches

* In this topic SEO was clearly defined that they are not a strategy since social network can also make traffic and also PPC. Simply Google Algorithm changes from time to time and for Google to take advantage of their PPC Market, same thing with Yahoo and Bing and other Browser that provides ad services.

3. Social Media Specialist 

- as a Social Media Specialist it's not all about doing your job literally but basically planning and strategized how to improve your business and getting traffics to conversion. When our targeted market heard about our business and get interested this a way for us to know that what we are doing are effective.

All in all the training is just about the Introduction to SEO and our Job, this subject is about debunking all the myths that we know in SEO and to understand how the market changes.

photo by:

spikedigitalmarketing.co.uk

imgur make meme