SEO Training 8: Strategic Marketing Plan

Before we start our daily dose of SEO, let's make a recap on our previous lesson, remember our Marketing Plan? To give you an insight regarding with our company or every one goal is to get traffic and convert these traffic and in that moment Strategic Marketing Plan follows. Both strategic marketing plans are of different steps, you need to produce a traffic first before you could do a conversion.

How are we going deal with this one?

One effective marketing strategy is for you to become a resource.

Resource - whenever you provide something that can help someone, it's a resource and when it is shared, you get followers.

How can you be a resource?

The answer is, by selling ideas and not selling your product/service.

In dealing by selling your product or service you must take a note on Useful and Commercial Ideas.

Difference between Useful and Commercial Ideas?

Useful Ideas - useful, interesting and unique ideas
Commercial Ideas - no useful, interesting and unique ideas

Commercial Idea - is a plain marketing spiel of a product or service, customers will be attracted if they need or want it. but if they don't, your product/service is nothing but a piece of trash waiting to be picked up, it's the same with twitter or other marketing platforms. whatever you say about your product or service, it will be nothing to anyone who sees it,  unless you have a useful, interesting, and unique ideas, which makes a commercial idea become interesting to people who needs it, who wants it, and even people who don't need or want it.

In conclusion Strategic Marketing Plan needs you to be a resource and selling your ideas.

photo by:
clarityqst.com 

SEO Training 5: Marketing Plan and Strategic Marketing Plan for SocialSEO

My Daily Dose of SEO Training starts this Monday, I'm on a solo-flight since Corn is off today, for today I was a little bit busy (yeah every Monday is my busy day here in the office). To start the topic and part of our Daily Routine with Joy is that we always have this Q/A portion so we can derive with the answer. That is why I decided that in this page I'll make it also a Q/A portion so you can further understand what I mean.

Question 1: Are you guys using Marketing Plan?

When this question was raised part of me, were shocked, simply I am not sure if I am going to nailed or screwed my answer with this one and of course I am not sure if it's okay to disclose certain information. So to make it short he ended up asking me what is my task.

Question 2: What are your Marketing Plans for your Company?

In this case, my answer where into changing our Old Marketing Plans to a new  one (I mean changing the old school style), since I am involved with the SEO & Social media community in our company.

Then Joy has this follow-up answer that Marketing Plan is nothing but a few dreams

Question 3: Why did I (Joy) think that it's just pure dreams of a marketer/company?

Answer: Because the marketing plan is promising yet, Google algorithm changes  including Matt Cutts their defender to burn all those AB Testing that we are planning

Another follow-up answer from Joy:

Marketing plan is a promising plan for your campaigns. you don't know if it will work to get your end goal objectives.

so basically Marketing Plan is:

1 - you do your marketing plan
2 - you analyze what everything that you have done for the rest of the month
3 - you tweak your marketing plan as part of your strategic marketing plan.

Difference between Marketing Plan and  Strategic Marketing Plan

Marketing Plan - is your first plan, on how you are going to market your product/services 

Strategic Plan - your 2nd plan, this comes with the outcome of your marketing plan, if your marketing plans hit the goal or not then you have to derive in improving the areas that need attention and also improve the areas that helping your product/service

Before the training ended he asked me to look/search for ways to increase website, so I've tried to do my research and find the trending ways to increase website traffic, and deriving with an answer like this:

1 Content marketing
2 Evergreen Content
3 Guest Blogging
4 utilize Social Media
5 Participate on Forums

photo by: fireflynewmedia.com