Search Algorithm most important part is the title and description what makes them important:
Title - contains the keywords related to page topics
Description - contains keywords that describes what pages are about
Even though the Title and Description does not contain keywords they will still appears on the SERP as long as the website is crawled but it can't help you to get better rankings.
SEO is composed of two ways:
ON Page Optimization - more on website/page optimization
OFF Page Optimization - Link building
Both of them can stand without each other but if they want to get better rankings they should stick together.
ON Page Optimization is composed of three parts:
1 Content
2 HTML
3 Site Architecture
Content Building
There should be a balance between the target market needs and to write content that will suite those needs for you to sell your product/service/idea at the same time, you should also write in a way that search engines can easily track/index you so that you can rank up the results. In other words both of them should mix together to maximize the target market.
In Optimizing the Content
1 - quality of content
2 - related keywords
3 - target keywords
4 - engagement
5 - fresh content
6 - title
7 - description
8 - headers
9 - header outline or structure
10 - crawl-ability
11 - duplicated content
12 - page load speed
13 - url structure
14 - responsive design (mobile friendly)
Quality of Content
This is how a content is being measured on it's relevance, usability, down to use of words, tone.
In conclusion this was our introduction to search engine optimization, the first part was all about the On Page optimization.
photo by:
blog.sageworld.com
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