Three Types of Website Traffic
Organic Traffic - from search engines
Referral Traffic - from affiliated websites, forums, news or from social media
Direct Traffic - might came from people who have seen your url and typed it directly on the url bar
Note: Organic and Referral both produced traffic, simply:
1. When you're doing SEO onpage optimization, you can get few traffic from search engine. That's why we need offpage optimization to boost up the keyword ranks and be seen on the first fold of the first page of the page of the SERP.
2. When you're doing offpage optimization, you're leaving links on any types of websites and if there are links with lots of audience, you get the audience click your link.
When we are doing SEO you get the traffic from search engines and the traffic from the website where you left the link. However, if you leave a link with an anchor text "click here" then that will not boost your search engine rank, but will only get referral traffic juice.
How to Boost Direct Traffic
Organic Traffic - ensuring that we are doing on page and off page optimization (on page and off page are incorporated)
Referral Traffic - make sure we are doing community building, by posting interesting stuff and engaing with them
Direct Traffic - branding
2 Ways to Lose Direct Traffic
1. If they visit your website and they did not find what they are looking for, next hour, days, weeks, months, and years -- you'll not find that direct traffic anymore. WORST CASE, if they have a strong influence then most likely they will tell the community to not visit you site.
2. If the country is blocked in accessing the website. if the ip address is blocked in accessing the website. if the email address is blocked by the website. if government asked the ISP (internet service provider) to block the website be loaded in their country.
Content Optimization
Are not applied in our website simply there are no content to optimize (let say that my job are into seasonal I'm into some sort of sports gaming so there is no content to be optimized and a seasonal cannot be optimized).
Therefore Content Optimization is good but t depends on the product/service of the website, in our case content engagement is better than content optimization.
Content Engagement
It's a type of content that makes your audience stick to your website or webpage. Content Engagement avoids bounce rate and the more your audience stays in your webpage the more time your webpage can engage with your audience in making them reach your goal.
This happens when if your webpage made your audience stay for a minute or more reading your content, then that's content engagement.Also if your webpage made your audience click on a link within your website, then that's content engagement.
Why is it that most bloggers say that content is king that they market blogging is the best way to market a product or service?
It is easy to build relationship using a blog, blog content has emotional hooks, it's easier than social media. Social Media has limits, at the same time, if you use social media, and time passes, it will be hard to located your past post. unlike blogs where it is categorized by sections, categories, and tags.
That's one way to do content engagement, build relationships by small talk, it's the highest engagement level that you could do.
There are several ways on how you are going to do it, here's how:
1. Create a video or anything how your audience might understand how your product and services work. Think of the possibility what would be the common question they will ask you.
e..g. most people know how to feed dogs, but what they need is the proper way to feed a dog.
2. Informative Content can provide Negative Impact on Engagement
- In this case you are going to provide two or three options for them but always give them bettr options
3. Holiday is Good for Marketing. But Mentioning Holidays is Worth Nothing.
- Everyone is familiar with this one giving better deals during holidays, but what will makes you stand out? and how can your audience used holidays as a better opportunity for them.
4. Less is More
- Show them data
- Pick what is best part
5. Interactive Post
- Care about you audience
6. To ask People
- Taking action means answering a question you've provided or making them share what you have provided. telling your followers what you want them to do
7. Images
photo by:
ethicalchamp.com
blog.lyris.com
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