Keyword Researching I must say is somewhat complicated to do, simply you have to analyze what is your webpage all about and how your potential customer will find you. So it took three days just to finished this complex topic.
Here's how to do keyword researching:
1. you need to analyze (NOT THE WEBSITE) the web PAGE
2. find the keywords that the webpage are going to be found
3. search your webpage by using the analyzed keywords on your target search engine.
Once you find your keywords you have to incorporate it with your on page optimization.
For this topic Joy gave us an activity where we have to derive with the following (of course he also provide us what website we should optimize):
1. provide me the new title
2. provide me the new meta description
3. provide me the new content
To do this your keyword must be found in title, description and content (just make sure it doesn't sounds redundant. BE NATURAL!)
Note: One of the best practices in doing this check the URL of your your webpage incorporate the URL keyword to your title and description.
Note: One of the best practices in doing this check the URL of your your webpage incorporate the URL keyword to your title and description.
After this certain questions pop up into my head:
1. What if your website is very new and it will be your first time to put something on it?
Answer: you need to AGE the website for months 6-months is the average. After that go back to your webpage, and collect all the keywords that you have used for that page. then, 1-by-1 search the webpage using each keyword on your target search engine e.g. google.com
2. There are certain websites who puts keywords such as "competitions, blogs, transfers, preview, review, newsletter" etc. (sounds like a broad one)
Answer: For their personal use (if they are using it for their INTERNAL search engine). But if they are going to use it for SEO, all of those keyword set are stupid stuff.
What parts of the webpage are all major search engine spiders crawling?
1. spiders look for your robots.txt first
When the search engine spider found the robots.txt, it will give you +3 in your SEO Rank Value BUT, if the spider did not find robots.txt, it will give you -3 SEO Rank Value. The spider wants to know which of your folders are allowed to be crawled and which are not. If spiders did not see any robots.txt then it's like you're telling the spiders to crawl everything and i don't care if the data is relevant or not to be indexed.
2. Once the spider know which folders to crawl, it will then collect all the URLs of your website. these URLs are the pages of your website to be analyzed.
3. The search engine system are the ones collecting the keyword data that is typed in the search engine text box.
After search engines collected all the keywords that was typed in the search box, the search engine system creates a "SANDBOX" per keyword. e.g. SANDBOX1:sports, SANDBOX2:sports betting, SANDBOX3:sports betting strategy, SANDBOX4:sports betting strategies
What are the use of these sandboxes? it is used by the search engine spiders to store the URL that they have collected from your website.
so from robots.txt, search engine spiders sort all of your URLs containing they keywords on their respective sandboxes.***containing the keywords.
4. Once the sorting is done, search engine spiders will now then collect the TITLE and DESCRIPTION of each URL or page.
4. Once the sorting is done, search engine spiders will now then collect the TITLE and DESCRIPTION of each URL or page.
a - search engine spider will go back to the URL sandboxes
b - search engine spider will compare the keyword from the URL and the keyword from your TITLE. if the keyword URL and keyword title is relevant, then search engine spiders will give you +1 for URL and +3 for title relevancy. So, you've got a total of +4 SEO Rank Value.
c - search engine spider will then compare the keyword from the URL vs TITLE vs DESCRIPTION. if the keyword URL, keyword TITLE, and keyword DESCRIPTION, are all relevant, search engine spiders will then give you an ADDITIONAL +2. Now, you've got +8 SEO Rank Value.
d - what if title or description are not relevant to the keyword URL? what the spider will do is to give you a -3 for title and -2 for description.
5. After search engine spiders collected your URL, Title, and Description, it will then collect your CONTENT to compare for relevancy. search engine spiders will give you +3 for quality content, +3 if the keyword you are using are in the list of the sandboxes, and +2 if you are using the exact keywords on URL, TITLE, DESCRIPTION, and CONTENT.
b - search engine spider will compare the keyword from the URL and the keyword from your TITLE. if the keyword URL and keyword title is relevant, then search engine spiders will give you +1 for URL and +3 for title relevancy. So, you've got a total of +4 SEO Rank Value.
c - search engine spider will then compare the keyword from the URL vs TITLE vs DESCRIPTION. if the keyword URL, keyword TITLE, and keyword DESCRIPTION, are all relevant, search engine spiders will then give you an ADDITIONAL +2. Now, you've got +8 SEO Rank Value.
d - what if title or description are not relevant to the keyword URL? what the spider will do is to give you a -3 for title and -2 for description.
5. After search engine spiders collected your URL, Title, and Description, it will then collect your CONTENT to compare for relevancy. search engine spiders will give you +3 for quality content, +3 if the keyword you are using are in the list of the sandboxes, and +2 if you are using the exact keywords on URL, TITLE, DESCRIPTION, and CONTENT.
What if title or description are not relevant to the keyword URL? what the spider will do is to give you a -3 for title and -2 for description.
The following are what spiders are looking for in your page:
1. URL
2. <title></title>
3. meta name="description"
4. your content removing the following HTML strips -- <p></p>, <em></em>, <strong></strong>, and more except for <h1></h1>, <h2></h2>, <h3></h3>...to <h6></h6>
For multiple keywords it is not recommended to apply all those keyword. But you have two options:
1 - focus with your current 2 keywords
2 - compare keywords for similarities and try to outline they title, description, and content. if it can do, then do this 2nd option.
Let's move to the next part keyword researching on Title, in this part I know it is everyones dilemma to create a title.
For example you are given 5 keywords and you have to incorporate it for the webpages, here's your option:
1. describe the content of the page in 70-characters (unfortunately, we have limits so we need to follow that rule)
2. emphasize your target product (e.g. ODDS)
3. don't forget the CTA (call to action) so you'll get most of the clicks
4. target keyword should be FOCUSED (in my example, what is my target keyword)
If you don't have tools on how to do keyword researching here is the the other alternative you can do you can use related searches
1. Go to your target search engine
2. Type the keyword and hit search button
3. Go down to the bottom of the page, and find the related keywords
4. Get the top 10 results and list down all the keywords used by these 10 pages
5. Get the best keywords
6. Analyze how you can use those keywords then try to build a strategic optimization
Content Keywords
Content keyword is the most easiest-est (super redundancy) part of onpage optimization, but the problem is that how can you put quality contents if you can't put quality contents?
First let us define the three important parts of Web Page:
1. Header
2. Body or the content
3. Footer
The three important parts can contain the quality content normally the body has the larger percentage but if you can't add content on the body you can try to add it on header and footer (let say: body 50%, header 25 % and footer 25 %)
In adding targeted keywords on header and footer depends on the keyword density, we should be wary on the keywords stuffing on content, simply the more the keywords in your content then the thinner your content goes.
Keyword Stuffing + Thinner Content = -3
Keyword Stuffing -1
Thinner Content -2
Keyword Density
Keyword Density can be computed using your MS Word, here's how:
1. Open your ms word
2. Do your writing in ms word (don't mind the keyword density yet here)
3. Highlight all paragraph you've made (exclude the title)
4. Check the bottom left corner of the ms office, you'll see this
Total Number of Keyword Density = ((Total Number of Article Words) / (Number of Words of Keyword)) * 0.04
so if you have 100 words article with 2-word keyword (100/2)*0.04 = 2
photo by:
semrush.com
1 - focus with your current 2 keywords
2 - compare keywords for similarities and try to outline they title, description, and content. if it can do, then do this 2nd option.
Let's move to the next part keyword researching on Title, in this part I know it is everyones dilemma to create a title.
For example you are given 5 keywords and you have to incorporate it for the webpages, here's your option:
1. describe the content of the page in 70-characters (unfortunately, we have limits so we need to follow that rule)
2. emphasize your target product (e.g. ODDS)
3. don't forget the CTA (call to action) so you'll get most of the clicks
4. target keyword should be FOCUSED (in my example, what is my target keyword)
Descriptive title is okay but remember that it is much okay if we make it for both search engine and searcher. Also don't force yourself if you can't make five keywords on title and description fit. Also searcher/people are using search engine is because, they are asking questions.
Here are the good practices when it comes to title setup:
1. Try to maximize 60 characters with spaces so that you can make use the additional 10 characters for CTA
2. Use 1 target keyword and 1 related keyword --- total of 2 keywords in 1 page. e.g. Asian Handicap Betting + Asian Sportsbook
3. Make sure that URL and the target keyword you use on the title are the same (it's 100% better than title+description setup)
If you don't have tools on how to do keyword researching here is the the other alternative you can do you can use related searches
1. Go to your target search engine
2. Type the keyword and hit search button
3. Go down to the bottom of the page, and find the related keywords
4. Get the top 10 results and list down all the keywords used by these 10 pages
5. Get the best keywords
6. Analyze how you can use those keywords then try to build a strategic optimization
Content Keywords
Content keyword is the most easiest-est (super redundancy) part of onpage optimization, but the problem is that how can you put quality contents if you can't put quality contents?
First let us define the three important parts of Web Page:
1. Header
2. Body or the content
3. Footer
The three important parts can contain the quality content normally the body has the larger percentage but if you can't add content on the body you can try to add it on header and footer (let say: body 50%, header 25 % and footer 25 %)
In adding targeted keywords on header and footer depends on the keyword density, we should be wary on the keywords stuffing on content, simply the more the keywords in your content then the thinner your content goes.
Keyword Stuffing + Thinner Content = -3
Keyword Stuffing -1
Thinner Content -2
Keyword Density
Keyword Density can be computed using your MS Word, here's how:
1. Open your ms word
2. Do your writing in ms word (don't mind the keyword density yet here)
3. Highlight all paragraph you've made (exclude the title)
4. Check the bottom left corner of the ms office, you'll see this
so if you have 100 words article with 2-word keyword (100/2)*0.04 = 2
photo by:
semrush.com
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