SEO Training 9: Meta Tags

In this training it was my off day, so I just need to catch-up with the previous thread by reading Corn and Joy discussion.

To start the topic was all about  Search Algorithm, No Follow and Do Follow and keywords

Search Algorithm most important part is the meta tag (title and description), this is the only that search engine can identify your website or webpage contains the documents the searcher is looking for.

Remember: before Meta description were known as the snippet but because the rich snippet is always used. Most SEOs call the title and description as meta tags to separate it from the rich snippet (reviews, people, business, events, breadcrumbs, and more.) Rich Snippet  is used for products/services, information websites/webpages doesn't have rich snippets. However, rich snippets can also be used as part of the information page if it contains pages and/or data that can relate to rich snippets.

Meta Tags are important simply it will help the user identify if a certain result match in their own needs, so when you fill-up your title and description with lots of your targeted keywords it will help your website get ranked. But unfortunately it's not working for due to Google Updates (Panda, Penguin and Humming Bird). When Panda and Penguin release all the article submission sites were tagged as SPAM. For Social Bookmarking sites, they are still working but we have to know that if there are conversation/engagement then it's worth nothing.

Meta Tags Limits:

Meta Title: 70
Meta Description: 170

Note: When using keyword phrase link (or what we call as Anchor Text), make sure to maximize the anchor text's 70 characters with spaces and should contain your target keyword; not all target keywords.

Keywords

One of the best practices when it comes to using keywords, is that they used one targeted keyword per pages:

1 - if you want to target both keyword, on 1 link page, then change the content that contains both best football odds and a list of football betting odds.

2 - if you want to be safe, then go for 1 keyword and separate the keywords

There are violations that can affect your SEO ranking factors and these violations are the stuff that you "need" to avoid. These 2 have the most number of violation weight Paid Violation and Cloaking Violation.

Remember: that for every link that you share, your target page receives +1 rank value, once you received a paid or cloaking violation. you rank value is decreased by -3

Violations:

-2    keyword spam and thin content violation

-1   a page full of advertisements, a page with hidden contents, hosting pirated contents, and keyword stuffing violation

Overall paid links, cloaking, keyword spam, thin content, advertisements, hidden contents, pirated contents, and keyword stuffing,  all of these violations can make your website or webpage suffer from ranking by avoid these stuff and you'll get a lot of link juice.

DoFollow and NoFollow

NoFollow - means you only get traffic juice but not link juice.

To know if the websites are NoFollow or DoFollow you can simply do this:

1. Post or check for user links from the page.

2. Right click the page where you found the user posted link and choose view page source.

3. find the link in the source code.

4. Check if there is rel="nofollow"

if it has, it's nofollow  if it doesn't contain rel="nofollow" in the <a href> tag, then it's a dofollow.

1 - if you can post a link and it's a nofollow, you can get traffic juice but not link juice.
2 - if you can post a link and it's a dofollow, then you can get traffic and link juice

However

1 - if the link is URL only, and can't produce a keyword in the link. then you'll get traffic juice. no link juice.
2 - if the URL link can use keyword phrase, make sure it's a dofollow so it can produce link juice.
3 - if the page, doesn't contain traffic and it's a dofollow, then you'll only get link juice. no traffic juice.

Remember: Link juice is important to increase your keyword rank.