SEO Training 5: Marketing Plan and Strategic Marketing Plan for SocialSEO

My Daily Dose of SEO Training starts this Monday, I'm on a solo-flight since Corn is off today, for today I was a little bit busy (yeah every Monday is my busy day here in the office). To start the topic and part of our Daily Routine with Joy is that we always have this Q/A portion so we can derive with the answer. That is why I decided that in this page I'll make it also a Q/A portion so you can further understand what I mean.

Question 1: Are you guys using Marketing Plan?

When this question was raised part of me, were shocked, simply I am not sure if I am going to nailed or screwed my answer with this one and of course I am not sure if it's okay to disclose certain information. So to make it short he ended up asking me what is my task.

Question 2: What are your Marketing Plans for your Company?

In this case, my answer where into changing our Old Marketing Plans to a new  one (I mean changing the old school style), since I am involved with the SEO & Social media community in our company.

Then Joy has this follow-up answer that Marketing Plan is nothing but a few dreams

Question 3: Why did I (Joy) think that it's just pure dreams of a marketer/company?

Answer: Because the marketing plan is promising yet, Google algorithm changes  including Matt Cutts their defender to burn all those AB Testing that we are planning

Another follow-up answer from Joy:

Marketing plan is a promising plan for your campaigns. you don't know if it will work to get your end goal objectives.

so basically Marketing Plan is:

1 - you do your marketing plan
2 - you analyze what everything that you have done for the rest of the month
3 - you tweak your marketing plan as part of your strategic marketing plan.

Difference between Marketing Plan and  Strategic Marketing Plan

Marketing Plan - is your first plan, on how you are going to market your product/services 

Strategic Plan - your 2nd plan, this comes with the outcome of your marketing plan, if your marketing plans hit the goal or not then you have to derive in improving the areas that need attention and also improve the areas that helping your product/service

Before the training ended he asked me to look/search for ways to increase website, so I've tried to do my research and find the trending ways to increase website traffic, and deriving with an answer like this:

1 Content marketing
2 Evergreen Content
3 Guest Blogging
4 utilize Social Media
5 Participate on Forums

photo by: fireflynewmedia.com

SEO Training 4: Internet Marketing (part 2)

For today it was a continuation about Internet Marketing Strategy, the subject of Internet Marketing Strategy may be a little broad for you guys (hahahahaha...) Anyway the for the first part we have tackled about Affiliates Marketing and Content and Blogging. Next part is all about Community Building.

Community Building

What comes into your mind when you heard the word Community Building? Here's my answer:

"Never heard; maybe it is more into building your relationship with your audience, how you engage, how you handle certain questions"

Not knowing that my answer is basically Community Building (hahahaha) to start Community Building is literally building a community, where you have to analyze the interest your community loves for you to be able to take advantages on them.

Anyway we have this assignment where we have to check a certain websites, and finds the companies that connected with it. Unfortunately Corn and I find out the start-up companies and the right answer was the one who sponsored this start-up companies.

To enlightened you guys there are companies who are funding small companies, this is because they want the start-up companies to be notice globally.

1. How does Community Building starts the process in this?

To give you an insight about the website that I am talking about or my Website Assignment, This is how it Goes:

Community building started by educating our audience about web development, web designs, mobile app development, and internet marketing. Then we conduct yearly competition and some sponsored competition, so they can get the job from us. What our community members know is that we (as part of the company) are educating them to become successful. What they don't know is that we, are using the community to build our future employees and future web developers, designers, and marketers to make business. - Joy answer

2. Does Educating is one of the Community Building Strategy?

it is the most effective, and we've been doing that since 2007- Joy answer

So there you go, that is Community Building all about, hope it enlightened and help you guys :)

photo by: 

thesocialize.com

SEO Training 3: Internet Marketing (part 1)

It was my off day when Internet Marketing was discuss, but I was able to catch-up anyway to start my Daily Dose of SEO, for today I'll be talking about Internet Marketing.

Internet Marketing

Internet Marketing is the reason why marketers are being paid by their business to personalize the marketing strategy, it's marketing about what your customers want to feel for the business to be heard and become visible. So what do I mean about Personalize Marketing:

Personalized Marketing is an Internet Marketing Strategy that cannot be copied, reason why it cannot be copied because the idea and the goal was set to be personalized.

Internet Marketing Strategy:

• Affiliates Marketing 

One way to do internet marketing, when we say Affiliates they are the one who markets the company products for a commission.

So basically this is what I am doing with job I am working as an Affiliate (pretty cool huh?!) when you worked as affiliates you have to create/think something for your company since our goal is to drive traffic and how to get them in our services

• Blogging/Content Marketing

Blog is a short term for web log, logs or records of opinions of what happened on a certain event. 

Blogging is a verb that is used by website owners to tell updates for their visitors, when internet marketing booms in the web world. blogging became a marketing tool of companies to tell their visitors about what's new in their products/services.

Unbranded Website - is to have a community and not just to promote products 

Reasons why we need unbranded micro websites?

• Simply potential customers can talk bout your content and this will be the start of Social Interaction; It is also not bias when you have to make decisions.

Overall, the discussion was to enlightened what is Internet Marketing all about how it works, finding out what the problem is all about and for us to think how can we do this AB testing and Personalized Marketing. Of course we don't want to be just the one that everybody sees and copies rather an Influential one.

photo by:

qadirmemon.com

SEO Training 2: AB Testing

It was my second day SEO Training for today and it's a one-on-one training with Sir Joy by the way missing you Corn meet-up on Wednesday (hahahaha)

Anyway to start-up with our daily dose of SEO, Joy asked me when I did started using Blogger.com, as far as my memory concern I was using blogger since 2009 (I was frustrated writer back then) so the conversation is purely about how things just started and how it went blue then red.

Round 1:

Joy Question to me: Why do you think the company is spending money for SEO training? and not Social Media Training? though i know, you've had social media training before this SEO

Answer: 

I believed this can also help their business and for me as well as a job marketer. When google releases Penguin & Panda (company) also need to find what are the changes that can make or help them. SEO is not into off page rather also on-page as well. All in all (company) needs to divert with the changes that is happening on the Google community.

He also included on my answer Hummingbird Bird.

After ending that conversation we proceed next chapter is AB Testing, to start AB testing first let us define AB Testing:

AB Testing is a two different strategy that you are to compare or measure those two and analyze which of the two is more effective and can lead you to your main GOAL. To do this we must first set up our clear GOAL, for us to find what’s the end point of our efforts and what are we trying to reach and how are we going to measure it.

Round 2 : Setting up a Goal

Goal: desired result from something that you are doing
Websites 3 Goals: Traffic, Ranking and Conversion (Return of Investment)

To start with AB testing we must need to define our goal.

Round 3: Setting up AB Testing  RINSE - RECYCLE - REPEAT

Put the strategy on A side and create new strategy on B side then analyze the result of both side, then apply then apply the strategy of the better side.

if B is better than A, then you apply the strategy on the current month (C-side), then create a new strategy based from A-side strategy then compare it again with C-side. C-side becomes A-side and the former A-side becomes B-side.

Round 4: Converting Traffic to Money

• This is the time when your traffic responded to what you want them to do (or the conversion that you are aiming).

• Another one is that Advertisement on your website, if someone visited your website and clicks on those ads, then your lucky because you've got them.

Basically setting-up AB testing would always requires you to start from the scratch since Google Algorithm always changes, it's a big NO to do those strategies that isn't working for your company and a waste of time if you focus on the same strategy that don't work.


photo by:
onlineprofitspath.org
covenanthousebc.org

SEO Training 1: The Basic

My first SEO class started today December 6, 2013 with Sir Joy de Guzman, first we have this Introduction the usual questions like what we are doing in the company or the task I mean. And this brought us to get the session started.

Here are the things that we tackled:

1. Deep Searching

- is the ability on how you will find what you really looking for (literally digging a deep search for relative topics)

*This topic was open-up so Sir Joy would know where to start his topic, and for us to find out our way as a job marketer.

2. Getting rid of the MYTH about SEO

- this one are not the usual and old school definition that we always find in Google or any definition dictionary about SEO is a strategy that is used to improved the visibility of the website or the webpage on SERP.

WHY?
Social Networks:
- can also make website visible in search engine results pages
- can provide web traffic more than a search engine can do
- PPC can also provide you 100% traffic based on your budget

Pay per Click:

PPC (Pay-per-Click) is a paid temporary search engine service. while SEO is a free fluctuating but mostly permanent search engine service.You pay for every click based on the bidding of the marketer, for you to be relevant, you need to bid.

SEO is not a strategy anymore, it is a way to get traffic from people who searches for relevant searches

* In this topic SEO was clearly defined that they are not a strategy since social network can also make traffic and also PPC. Simply Google Algorithm changes from time to time and for Google to take advantage of their PPC Market, same thing with Yahoo and Bing and other Browser that provides ad services.

3. Social Media Specialist 

- as a Social Media Specialist it's not all about doing your job literally but basically planning and strategized how to improve your business and getting traffics to conversion. When our targeted market heard about our business and get interested this a way for us to know that what we are doing are effective.

All in all the training is just about the Introduction to SEO and our Job, this subject is about debunking all the myths that we know in SEO and to understand how the market changes.

photo by:

spikedigitalmarketing.co.uk

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