SEO Training 7: Search Engine

Another daily dose of SEO lecture today with Joy, so for now we are going to tackled about Search Engine.

Let's get started!

1. What's the Goal of a Search Engine?

Me- To provide the users the relevant searches or info that they need

Corn - Index Stuff

2. Define relevant searches?

Me- literally relevant connected to what you are looking for

In this question Joy gave us an example so both Corn and I will determine if our answer were correct. 

Example 1: keyword "SANTORUM" (NOTE: I don't know what Santorum is all about).

According to Joy if we checked the 6th result in Google SERP, we'll find the definition of Santorum, then his follow-up question "is that relevant?"

Me - For search engine relevance means simply finding the a page with the right words - the more the popular a website/page/document - so basically it is more on popularity.

Example 2:

If Google improved what yahoo did, then why is it that when i search for the keyword "CLICK HERE" on both yahoo, bing, and google (3 major search engines in the world), I see these results

In this part Joy showed us a screen shot of CLICK HERE (keyword) using three major search engines Google, Yahoo and Bing. Which is better among the three?

Google - http://puu.sh/5Sq82.png

Yahoo - http://puu.sh/5Sq72.jpg

Bing - http://puu.sh/5Sq6h.png

These 3 major search engines contains different result, why this happen? simply due to optimization. If your going to ask who among this three is better, it's YAHOO, why? 

YAHOO is BING and BING and BING is GOOGLE

Let's make a recap back again with question number 1. So basically our answer were correct it's just that the search engines wasn't able to get their goal, this is the reason behind search engine updates (penguin, panda, humming bird)

PARTS of SEARCH ENGINE

Search Engine use spiders to crawl in the website to get the data search engine needed. after collecting the data, spiders then stores it in a search engine database. once it is stored, all of the data collected are sorted to their respective sections and categories which is then called index or catalog. This index are waiting to be fetched by the search engine interface. Once the searcher types the keyword in the search box, the search engine will go in the database and looks for the most relevant website or webpages. now, to be able for search engines achieve its goal (to provide high quality content), spiders will then crawl again to the website the searcher clicks using a keyword phrase. These spiders will collect the data again and store it in the database. the final task of the search is ticking the counter. so if i search for a certain keyword the spider will count the website I clicked, as quality content. Now, search engine knows which website has quality content. once a new searcher clicks again on the website with the same keyword term. That's when the search engine will tag the website as the highest quality content.

In short:

crawlers/spiders -- is a system that collects data

index -- is the data collected stored in search engine database

search interface -- is the website where information are displayed

3. What is the most effective strategy to get high value in search engine algorithm?

Through Content and Community Building

4.  Why do businesses chose to market on the web?

 It's Cheaper

photo by:

realtrafficproductions.com