Wednesday, December 18, 2013

SEO Training 6: Evergreen Content & Guest Blogging

For today SEO Training Diary we will focus on Evergreen Content and Guest Blogging, this would be used as one of the SEO strategy. To start our daily routine before we face Joy we have to do this assignment. Searching Advance our homework to start our discussion.



Difference Between Evergreen Content & Ordinary Content

Evergreen Content

- Content that is simply an informational or reference material that somehow never goes out of date. However the content can still relies on current trends but mostly full informational contents like e-book.

- Based from a tree that grows as time passes


Ordinary Content
- Is the same like the Evergreen Content, the only difference is that they have limited time.

Difference Between Evergreen Content & Content Re-purposing




Evergreen Content is the first unique content while repurpose are ideas based from Evergreen, once you update your old content it's repurposing.

To enlighten you up guys Content Repurposing is not included on the strategy that we are going to use. Simply to avoid redundancy or duplicate of content and also Humming Bird Update.

Guest Blogging


So based on my understanding about Guest Blogging, is that you will contact a certain blog owner/webmaster and asked them if you can write articles for them in return the owner/webmaster will allow you to get backlinks; it can also be someone will contact you if they can write for you and in return you will also give them backlinks.

For now Guest Blogging is one of the most used Link Building of any SEO, simply Google Algorithm doesn't have any role in Guest Blogging, Google will see your content as an ordinary blog that needs ranking. But the problem with Guest Blogging is the community even though you've done this Guest Blogging, blog is not socially active and it will not provide your objectives.

To end this session about Guest Blogging I will leave you with Matt Cutts quotable quotes:



According to Matt Cutts, Guest posts can be problematic:

"The problem is that if we look at the overall volume of guest posting we see a large number of people who are offering guest blogs or guest blog articles where they are writing the same article and producing multiple copies of it and emailing out of the blue and they will create the same low quality types of articles that people used to put on article directory or article bank sites.”


“If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems.”

photo by:
searchenginejournal.com
plrarsenal.com
7boats.com
seroundtable.com

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