SEO Training 2: AB Testing

It was my second day SEO Training for today and it's a one-on-one training with Sir Joy by the way missing you Corn meet-up on Wednesday (hahahaha)

Anyway to start-up with our daily dose of SEO, Joy asked me when I did started using Blogger.com, as far as my memory concern I was using blogger since 2009 (I was frustrated writer back then) so the conversation is purely about how things just started and how it went blue then red.

Round 1:

Joy Question to me: Why do you think the company is spending money for SEO training? and not Social Media Training? though i know, you've had social media training before this SEO

Answer: 

I believed this can also help their business and for me as well as a job marketer. When google releases Penguin & Panda (company) also need to find what are the changes that can make or help them. SEO is not into off page rather also on-page as well. All in all (company) needs to divert with the changes that is happening on the Google community.

He also included on my answer Hummingbird Bird.

After ending that conversation we proceed next chapter is AB Testing, to start AB testing first let us define AB Testing:

AB Testing is a two different strategy that you are to compare or measure those two and analyze which of the two is more effective and can lead you to your main GOAL. To do this we must first set up our clear GOAL, for us to find what’s the end point of our efforts and what are we trying to reach and how are we going to measure it.

Round 2 : Setting up a Goal

Goal: desired result from something that you are doing
Websites 3 Goals: Traffic, Ranking and Conversion (Return of Investment)

To start with AB testing we must need to define our goal.

Round 3: Setting up AB Testing  RINSE - RECYCLE - REPEAT

Put the strategy on A side and create new strategy on B side then analyze the result of both side, then apply then apply the strategy of the better side.

if B is better than A, then you apply the strategy on the current month (C-side), then create a new strategy based from A-side strategy then compare it again with C-side. C-side becomes A-side and the former A-side becomes B-side.

Round 4: Converting Traffic to Money

• This is the time when your traffic responded to what you want them to do (or the conversion that you are aiming).

• Another one is that Advertisement on your website, if someone visited your website and clicks on those ads, then your lucky because you've got them.

Basically setting-up AB testing would always requires you to start from the scratch since Google Algorithm always changes, it's a big NO to do those strategies that isn't working for your company and a waste of time if you focus on the same strategy that don't work.


photo by:
onlineprofitspath.org
covenanthousebc.org