SEO Training 1: The Basic

My first SEO class started today December 6, 2013 with Sir Joy de Guzman, first we have this Introduction the usual questions like what we are doing in the company or the task I mean. And this brought us to get the session started.

Here are the things that we tackled:

1. Deep Searching

- is the ability on how you will find what you really looking for (literally digging a deep search for relative topics)

*This topic was open-up so Sir Joy would know where to start his topic, and for us to find out our way as a job marketer.

2. Getting rid of the MYTH about SEO

- this one are not the usual and old school definition that we always find in Google or any definition dictionary about SEO is a strategy that is used to improved the visibility of the website or the webpage on SERP.

WHY?
Social Networks:
- can also make website visible in search engine results pages
- can provide web traffic more than a search engine can do
- PPC can also provide you 100% traffic based on your budget

Pay per Click:

PPC (Pay-per-Click) is a paid temporary search engine service. while SEO is a free fluctuating but mostly permanent search engine service.You pay for every click based on the bidding of the marketer, for you to be relevant, you need to bid.

SEO is not a strategy anymore, it is a way to get traffic from people who searches for relevant searches

* In this topic SEO was clearly defined that they are not a strategy since social network can also make traffic and also PPC. Simply Google Algorithm changes from time to time and for Google to take advantage of their PPC Market, same thing with Yahoo and Bing and other Browser that provides ad services.

3. Social Media Specialist 

- as a Social Media Specialist it's not all about doing your job literally but basically planning and strategized how to improve your business and getting traffics to conversion. When our targeted market heard about our business and get interested this a way for us to know that what we are doing are effective.

All in all the training is just about the Introduction to SEO and our Job, this subject is about debunking all the myths that we know in SEO and to understand how the market changes.

photo by:

spikedigitalmarketing.co.uk

imgur make meme